Mediateko - Outdoor Advertising Beyond the Surface
Mediateko is a Finnish outdoor advertising company that provides advertising spaces in leisure destinations and city centers. Mediateko helps businesses reach customers who are both receptive and ready to make purchasing decisions. For more information about the company, visit their website at mediateko.fi.
Challenges and goals
Mediateko, known for offering high-quality advertising spaces, also needed high-quality and visually impressive websites. The design of the new pages prioritized visual appeal and appearance. The website was also to feature integrated modules such as synchronization with the online store and a map utilizing Google Maps services. The strong visual emphasis and feature requirements necessitated a fully customized implementation, while ensuring the pages remained easily editable with HubSpot's page builder tool.
Mediateko was already using HubSpot's ecosystem, so the new website was built on HubSpot's CMS tool. Due to the customization requirements, the website project needed a HubSpot partner with strong technical expertise. Hubit had previously created impressive pages for Mediateko's subsidiary, Supervisual, which led Mediateko to choose us for their website redesign. The stunning design of the website was created by the branding agency Fabrik, with whom Hubit had already successfully collaborated on Supervisual's website.
Goals?
- Visually impressive pages
- Functional and integrated modules
- Easily editable webpages
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What results did we achieve?
For Mediateko, we created a fully customized and visually striking website. The implementation made extensive and comprehensive use of the modules included with the website theme, which were customized to meet Mediateko's aesthetic and functional requirements. Hubit's developers wrote or customized over 6,000 lines of code to ensure both the precise visual appearance of the site and its easy editability within HubSpot's page builder. Additionally, the project included fully custom-coded and tailored integrated modules that enhance the website's user experience and convenience.
You can get to know the webiste we built at mediateko.fi.
"The new website was designed to optimally support customer needs and sales. The goal was also to prominently showcase the brand’s visual identity and incorporate graphic elements in a manner befitting the brand. Despite the abundance of content, the user experience needed to be clear and easily navigable. It was also important to have functional landing pages, with modularity being essential for easy future development and construction of new pages.
All these objectives were achieved with the help of Hubit’s professional team, who also provided valuable suggestions for website planning. Communication was clear, and the project was well-managed. A special thanks for the quick response to requests that arose during the project."
Hanna Leppänen, Impact Planner, Fabrik Oy
Interested?
Is your site missing a fresh look or a boost of efficiency? Read more about Hubit's website renewal services or get directly in touch woith us and let's talk!