Making Dreams come true – PolarHouse Leverages HubSpot for Growth

PolarHouse is a Lapland-based construction company specializing in traditional and energy-efficient building methods. Their unique log house construction technique offers customers a modern experience in log building. Their product range includes single-family homes, cabins, and villas, all designed and executed according to the client's wishes. Whether it's a small or grand dream, PolarHouse’s experts can help create a unique and energy-efficient home.

PolarHouse gained a strong foundation for its growth strategy with HubSpot

In the spring of 2023, PolarHouse underwent a change in ownership and has since embarked on a significant growth trajectory. Over its 20-year journey, PolarHouse has established a strong foothold in Lapland. With this renewal, the goal is to expand their expertise and capabilities more broadly across Finland and into Europe. Their unique technology, superior energy efficiency, and Lapland-based expertise combine to strengthen the market position of Finnish companies like PolarHouse.

Goals?

• Agile and Efficient Implementation
• Clarification of Sales Processes and Metrics
• Alignment and Strategy for Sales and Marketing

Results

To support development, HubSpot CRM and Sales Hub were chosen, with Hubit selected as PolarHouse’s HubSpot partner. Implementing the new system and updating practices is a significant change process for the company, so the project was designed around the client's goals to ensure successful change management and outcomes.

The transition to HubSpot began with clarifying goals to measure ongoing development throughout the project. This was followed by focusing on implementation, integrating processes and metrics into the HubSpot ecosystem in a way that supports predefined goals, growth, and scalability in the long term. The agile implementation with the project team ensured efficiency and provided direct training for the sales organization on the customized platform.

With HubSpot, a strong synergy between sales and marketing was established to help clients achieve their dreams of a log home or cabin. The intelligent CRM system streamlined operations, ensuring seamless transitions from contact to sales. Customer experience was enhanced as the entire customer journey was documented in one system, allowing for individualized interactions at every stage.

As part of the growth strategy, the website was also revamped using HubSpot CMS. The goal was to visually reinforce the perception of quality, connection to nature, and the allure of Finnish wood. HubSpot CMS was chosen not only for its functionality but also for providing easy and accessible ways for clients to contact PolarHouse experts. Since direct online purchases are uncommon in this industry and the buying process is longer, the aim was to support the customer journey with expert guidance toward realizing their dream log construction.

You can read more about PolarHouse’s website revamp with Hubit here.

Working with PolarHouse was highly rewarding and interesting for Hubit. It’s an example of a company engaged in the right endeavour, seeking development and growth through modern, scalable solutions, and Hubit is thrilled to have been part of this journey!