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PolarHouse - Custom log houses
PolarHouse is a Lapland-based company that manufactures both residential and vacation homes. Their offerings focus on energy-efficient log houses tailored to the buyer's specifications, serving both private customers and businesses. For more information about the company, visit their website at polarhouse.com.
Challenges and goals
PolarHouse, offering premium-level solutions and expertise, required a website that matched the quality of their offerings and supported sales. They wanted the new website to enhance the customer journey and generate leads for their sales team. PolarHouse chose HubSpot’s CMS platform for its ease of use and extensive features; HubSpot also supports marketing automation and customer service capabilities for future integration.
For the technical implementation of the website, PolarHouse turned to Hubit, while the design was crafted by Coco Design Oy.
Goals?
- Sales Effectiveness: Strong use of lead generation tools
- Supporting the Customer Journey: A balanced amount of essential content and guidance towards sales
- Stregthening and representing the company brand
What were the results?
PolarHouse was provided with sales-focused yet clear websites that address customer needs. The website offers visitors both an engaging experience and a clear overview of PolarHouse’s offerings. The stylish design supports brand reinforcement, and the use of lead generation principles produces valuable leads for the sales team.
You can explore the website we created at polarhouse.com.
"In the website redesign, the goal was to translate PolarHouse's new, modern brand identity into the online environment in a fresh and user-friendly manner. The site was designed to be clear and easy to navigate, with a focus on making contact through the website as simple as possible. PolarHouse’s philosophy is rooted in the tranquility and magic of Northern living, and the website’s appearance was intended to convey this concept to users. The entire project proceeded smoothly and quickly, and the result is exactly as hoped: modern, fresh, and high-quality."
Sara Lahdesmäki, Founder & Art Director, Coco Design Oy
Hubitin palvelut
In addition to creating the website, Hubit trained PolarHouse’s sales team to leverage the new website’s opportunities in their daily sales activities. During the project, Hubit’s team included certified HubSpot consultants and software developers.
CMS Platform Setup and Guidance
Hubit laid the groundwork for the technical implementation by configuring the CMS platform settings and providing guidance on the materials to be delivered to the client.
Technical implementation of the website
Hubit built the website on the HubSpot platform based on design templates. The work included not only creating the pages but also implementing lead generation functionalities.
Onboarding and training
During the project, Hubit covered how to effectively utilize HubSpot for sales and marketing through the website. Additionally, the service included training on using the HubSpot CMS platform.
Interested?
If your website could use a fresh perspective or a boost in efficiency, we’d love to help! Discover more about revamping your site with Hubit or get in touch directly, and let’s discuss how we can enhance your online presence.